Bettina Hein

Founder and CEO


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Bettina Hein is a serial software entrepreneur who has built technology companies in both the United States and Europe.  She is most recently the founder of digital health startup juli, her third software company.  She is also the founder of Pixability, a video advertising company in Boston.  Prior to Pixability, Bettina co-founded SVOX, the Swiss-based speech technology company which was acquired by Nuance Communications (NUAN) for $125 million.

Bettina has received numerous awards and recognitions such as the 2018 Immigrant Entrepreneur of the Year Award, World Economic Forum Young Global Leader, L’Oreal NEXT Generation Award, and the Boston Business Journal’s “40 Under 40 Award.”

Bettina holds an MS degree from MIT, a law degree from the University of Constance, and a business degree from the University of St. Gallen.  Bettina also holds two software patents and is the co-author of Video Marketing for Dummies.

She is also a “shark” on the Swiss version of Shark Tank called “Höhle der Löwen Schweiz.”

Bettina’s Recent Writings

December 15, 2021

Written Testimony of Bettina Hein Before the Competition Policy, Antitrust, and Consumer Rights Subcommittee of the U.S. Senate Judiciary Committee, December 15, 2021

“The Impact of Consolidation and Monopoly Power on American Innovation” Written Testimony of Bettina Hein Founder...

  1. Regulation