Joni Cobb

Director, Practice Development

Creative Planning

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Joni Cobb is a dynamic leader with a strong track record in both the entrepreneurial and financial sectors. As a Director of Creative Planning’s Practice Development Team, Joni leverages her extensive expertise and nationwide network of executives and leaders to empower individuals, families, and business owners. She connects them with top-tier wealth management support, professional talent, and world-class resources, ultimately helping them achieve their financial goals.

Before her role with Creative Planning, Joni held the position of founding President and Chief Executive Officer at Pipeline Entrepreneurs, where she left an indelible mark during her 14-year tenure. Under her leadership, Pipeline Entrepreneurs achieved remarkable economic outcomes, receiving national recognition. The companies she supported collectively generated over $1.4 billion in revenues, secured more than $608 million in external capital, conducted business across 85 countries, and created over 2,700 jobs. Joni’s outstanding work earned Pipeline Entrepreneurs the prestigious Uncommon Award from the Ewing Marion Kauffman Foundation in 2016, highlighting their excellence in entrepreneurial programs. Upon retiring from her role as founder, Joni was honored with the Pipeline Lifetime Achievement Award.

Joni’s exceptional leadership has been celebrated in numerous prominent circles, including her inclusion in the Power 100 in Kansas City, recognition as one of the Women Who Mean Business, acknowledgment as a Woman of Influence, and a coveted spot in the Techweek 100. Her influence extends to the media, where she has been featured in well-known industry publications, appeared on both radio and television, and earned accolades such as a Mid-America Emmy Award and International Stevie Award for her contributions to writing, directing, and co-editing a documentary-style film.

Beyond her professional achievements, Joni actively contributes to the entrepreneurial ecosystem and civic organizations. She serves as the Chair and founding board member of the Center for American Entrepreneurship and is a member of the Regional Cabinet for Washington University. Additionally, Joni serves on the boards of the Kansas City Area Development Council and Starlight Theatre, further cementing her commitment to her community.

Joni holds bachelor’s degree in economics and political science from the University of Missouri and a Juris Doctor from Washington University School of Law in St. Louis. Her multifaceted expertise, combined with her passion for fostering entrepreneurship and financial success, make Joni Cobb an influential and respected figure in her field.