Joni Cobb

Joni Cobb is a Partner at Creative Planning and Director of Practice Development. In her role at Creative, she leverages her nationwide network and deep entrepreneurial and financial expertise to connect individuals, families, and businesses with top-tier wealth management resources, helping them achieve their financial goals.

Previously, Joni served as the founding President and CEO of Pipeline Entrepreneurs, where her 14-year tenure drove significant economic impact. Under her leadership, Pipeline companies generated over $1.4 billion in revenue, raised $608 million in capital, created 2,700 jobs, and operated in 85 countries. Her work earned national recognition, including the Ewing Marion Kauffman Foundation’s Uncommon Award and Pipeline’s Lifetime Achievement Award.

Joni’s influence has been widely recognized through honors such as the Kansas City Power 100, Women of Influence, and the Techweek 100. She has been featured in leading industry publications, won a Mid-America Emmy and International Stevie Award for her documentary film.

An active supporter of entrepreneurship and civic engagement, Joni serves as Chair Emeritus at Center for American Entrepreneurship, Strategic Advisory Board member of STARTUP Central, and is also on the Board of Directors for Starlight Theatre in Kansas City. She holds a bachelor’s degree in economics and political science from the University of Missouri and a Juris Doctor from Washington University School of Law.